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As Klarna flips from AI-first to hiring people again, a new landmark survey reveals most AI projects fail to deliver

Fortune LogoFortune19h ago

As Klarna flips from AI-first to hiring people again, a new landmark survey reveals most AI projects fail to deliver - Fortune

Quick Summary:

Just 1 in 4 AI investments bring in the ROI they promise—but CEOs just can’t resist the technology.

McDonald’s tried an AI-driven system for its drive-thrus for three years before ending the effort.

Just one in four AI projects delivers on the return on investment it promised, according to a recent IBM survey of 2,000 CEOs.

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As Klarna flips from AI-first to hiring people again, a new landmark survey reveals most AI projects fail to deliver - Fortune (Picture 1)

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Article Details

Author / Journalist: Irina Ivanova

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-09 @ 11:07:00 (19 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 494 words

Reading Time: 3 minutes read

Sentences: 4 lines

Sentence Length: 124 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28513055

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About Fortune

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Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 58 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #95

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The story "As Klarna flips from AI-first to hiring people again, a new landmark survey reveals most AI projects fail to deliver" was covered 19 hours ago by Fortune, a news publisher based in United States.

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